How to Pour

Pour a little, wait a little.

Don't tilt the glass. The idea is to keep the head. Pour some beer into your glass, let the head foam up a bit and settle, then keep pouring. It might take two or three pours. The idea is to get a 2" head on the beer above the glass.

A 2" head does a number of things:

• It releases the flavor of the beer
• It is less filling because the CO2 is released
• It keeps out "off odors" such as tobacco smoke

Doing it this way knocks a little of the gas out the beer. All those bubbles are filled with aroma, so if they're popping, they're releasing aroma for a rich smooth taste. A thick head on our lagers feel good on the lips.

You never want to pour a good beer in a frozen glass. It's a waste of money. The aromas just can't get out. They get locked into the liquid. So at slightly warmer temperatures, they have the ability to jump out of the glass and tease your senses.

If a beer tastes good at room temperature... It's a good beer!

Best served in a room temperature glass with a 2" head...releases flavor...less filling